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Stanford students worked together to pitch marketing ideas to a major Japanese airline at an event last Tuesday. The event, called an “ideathon,” is part of a series of events seeking to strengthen the U.S.-Japan relationship through exchange of ideas.

The ideathon was the first of its kind at the Shorenstein Asia-Pacific Research Center, led by the Japan Program under the rubric of the Stanford Silicon Valley-New Japan Project (SV-NJ). The project is supported in part by All Nippon Airways (ANA), the Japanese airline featured at the event.

Nineteen students participated, from both undergraduate and graduate levels and across disciplines – including students from the Graduate School of Business, and other majors including economics, mathematics, computer science, philosophy and East Asian studies.

Placed on a team with others they had just met, students were encouraged to assemble quickly and generate solutions to the challenge: how can ANA strengthen its brand awareness in the United States?

ANA is seeking to double in size in the next three years, yet it faces a few obstacles in this endeavor, including a customer base that is mostly in Japan and low brand visibility internationally, according to a senior employee that presented at the event.

“Who had heard of ANA before this event?” asked Hiroyuki Miyagawa, a marketing executive at ANA. Few hands raised in the audience.

Organized into four teams, each student team was joined by an ANA employee who listened in and offered guidance and a chance to learn from a longtime practitioner.

One and a half hours later, with Post-it notes and scribbled diagrams sprinkled across tables, each team emerged ready to present their 3-minute pitch to a panel of judges. The panel included executives from ANA, the World Innovation Lab (WiL), a venture capital firm in Palo Alto, and bTrax, a San Francisco based design firm.

Below are a few pictures from the event.


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ideathon team three

Team Three acts out a skit.  |  They proposed that ANA establish lounges for the general public to gather in and purchase goods from Uniqlo and Muji, two Japanese lifestyle retailers. The lounges would offer a place to reinforce ANA's brand outside of the airport, they said.


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ideathon team four

Team Four puts their heads together to generate ideas.  |  In their pitch, the team noted that baseball is a popular sport among Americans and Japanese. They recommended baseball be a focus of the marketing campaign, and said television and social media would best reach the target audience.


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ideathon team five

Team Five explains their marketing approach.  |  Flying can lead to some unpleasant experiences, and a way ANA can set itself apart is to make those experiences manageable, and even enjoyable, they said. Their proposal was to bring new amenities to the in-flight experience such as a care package for people who sit in the middle seat.


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ideathon team one

Team One poses for a picture after their presentation.  |  In their pitch, they recommended using ANA’s association with Japan to differentiate from other global airlines. Their approach included creating a film that features an American celebrity traveling on ANA.


The winning team was Team One whose concept was to use a celebrity figure – Ellen DeGeneres – in their advertising. They said that the target audience could relate to DeGeneres, and her already-established following would be an advantage.

The judges commended Team One for the creativity of their idea and its level of feasibility. Team One consisted of students Yaqian Fan, Michael Hong, Sam Ide, Lu Li and Adelbert Tan.

Kenji Kushida, a Stanford alumnus and project leader of SV-NJ, said:

“When I was a student, I craved for an opportunity to brainstorm solutions to real-world challenges and to do it in an environment that provided instant feedback,” he said, “We were able to make that happen here with the support of ANA and WiL, and are thrilled with the outcome."

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hwy chang moon
Today, Korea is renowned for its remarkable economic growth and its globally-recognized companies that include Samsung, Hyundai and POSCO. Given that Korea was one of the world’s poorest countries a mere 50 years ago, many people call Korea’s rapid economic development “a miracle.” However, when Korea’s road to economic prosperity is analyzed, several key factors that led to this growth can be identified. Professor Moon will explain these fundamental factors and provide perspective on how Korea can sustain this growth going forward.

Hwy-Chang Moon is a visiting professor in the Korea Program for the 2015 academic year and is currently teaching a course on Korean economy and business through the Center for East Asian Studies at Stanford University. Moon is a professor at Seoul National University, where he also served as the Dean of Graduate School of International Studies. He has delivered special lectures at various institutions, and has consulted several multinational companies and governments (e.g., Malaysia, Dubai, Azerbaijan and the Guangdong Province of China).

Moon is the editor-in-chief of the Journal of International Business and Economy, and has published numerous articles and books on topics covering international business strategy, cross-cultural management and Economic Development in East Asia with a focus on South Korea.

Moon received a PhD from the University of Washington, and has previously taught at the University of Washington, University of the Pacific, State University of New York at Stony Brook, Helsinki School of Economics, Keio University, and Hitotsubashi University.

 
The Strategy for Korea's Economic Success
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Encina Hall E301616 Serra StreetStanford, CA 94305-6055
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Hwy-Chang Moon has joined the Walter H. Shorenstein Asia-Pacific Research Center (Shorenstein APARC) for the 2015-2016 academic year. During his time at Shorenstein APARC, he will be working on a research project entitled, “The Global Strategy of Korean Firms in Silicon Valley," and will also teach a course on Korean economy and business in the fall quarter.

Moon is a professor of international business strategy at the Graduate School of International Studies (GSIS), Seoul National University, where he also served as the dean of GSIS.

Professor Moon is the editor-in-chief of the Journal of International Business and Economy, and has published numerous articles and books on topics covering international business strategy, cross-cultural management and economic development in East Asia with a focus on South Korea. He frequently provides his perspectives on global economy and business through interviews and televised debates, and his writings appear regularly in South Korean newspapers. The New York Times and NHK World TV have also asked for his perspectives on these topics.

Professor Moon received a PhD from the University of Washington, and has previously taught at the University of Washington, University of the Pacific, State University of New York at Stony Brook, Helsinki School of Economics, Keio University, and Hitotsubashi University. He has also consulted several multinational companies, international organizations, and governments (e.g., Malaysia, Dubai, Azerbaijan, and the Guangdong Province of China).

Visiting Professor
<i>Professor, Seoul National University</i>
Seminars
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The Shorenstein Asia-Pacific Research Center (APARC) Japan Program with the Freeman Spogli Institute of International Studies (FSI) as well as the Stanford Graduate School of Business, the Stanford Institute for Economic Policy Research (SIEPR), and the Stanford Department of Economics will be hosting a memorial conference and service on December 4th and 5th in honor of the late Masahiko Aoki. December 4th will be a full day conference featuring topics within Masa's extensive field of study and research including theoretical and applied economics, theory of institutions, corporate architecture and governance, and the Japanese and Chinese economies. The day will culminate with a cocktail reception. The Celebration of Life on December 5th will be a gathering for family and friends in remembrance of Masa with a light lunch reception to follow.

December 4, 2015

Memorial Conference

Bechtel Conference Center, 616 Serra Street
Stanford University

Agenda

8:30am - 8:50am            Breakfast & Registration

8:50am - 9:00am            Welcome Remarks: Takeo Hoshi (Stanford University)

9:00am - 9:30am            Kenneth Arrow (Stanford University), “The Role of Organizational Structure in the Economy”

9:30am - 10:00am          Paul Milgrom (Stanford University), "Designing the US Incentive Auction"

10:00am - 10:30am        Break

10:30am - 11:00am        Koichi Hamada, Yale University, “Masahiko Aoki: A Social Scientist"

11:00am - 11:30am        Kotaro Suzumura (Hitotsubashi University), “Masahiko Aoki (1938-2015): Recollections of his Pilgrimage and Legacy in Japan”

11:30am - 12:00pm       Yingyi Qian (Tsinghua University), "Masahiko Aoki and China"

12:00pm - 1:15pm          Lunch

1:15pm - 1:45pm            Jiahua Che (Chinese University of Hong Kong) presenting Masahiko Aoki's

                                            "Three-person game of institutional resilience vc transition: A model and

                                              China-Japan comparative history"

1:45pm - 2:15pm           Miguel Angel Garcia Cestona (Universitat Autonoma de Barcelona), "Corporate Governance and Employee Participation: some lessons from Mondragon"

2:15pm - 2:45pm           Herbert Gintis (Santa Fe Institute), "General Social Equilibrium and its Dynamics"

2:45pm - 3:15pm           Break

3:15pm - 3:45pm           Dale Jorgenson (Harvard University), "

"

3:45pm - 4:15pm           Avner Greif (Stanford University), "Comparative Institutional Analysis: China and Europe Compared"

4:15pm - 4:45pm           Francis Fukuyama (Stanford University), "Asian Kinship, Industrial Structure, and Trust in Government"

4:45pm - 5:00pm           Closing, Takeo Hoshi (Stanford University)

5:00pm - 6:00pm           Cocktail Reception

*Agenda is subject to change and will be updated as speakers are confirmed

 

December 5, 2015

Celebration of Life

Bechtel Conference Center, 616 Serra Street
Stanford University

Agenda

10:30am - 11:00am          Registration

11:00am - 12:00pm          Celebration of Life

12:00pm - 1:30pm            Lunch Reception

 

 

Bechtel Conference Center616 Serra StreetStanford UniversityStanford, CA 94305
Conferences
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Toru Hashimoto was a member of the Board of Directors and President and Chief Executive Officer of the Development Bank of Japan Inc. (DBJ) from June 2011 to June 2015. He is currently Senior Advisor of the DBJ. Previously, Mr. Hashimoto was Chairman of Deutsche Securities Inc., an investment banking subsidiary in Japan of Deutsche Bank, from July 2003 to September 2008 after serving as Senior Advisor from January 2003 to June 2003. Prior to joining Deutsche Securities, he was Chairman of the Board of Directors of the Fuji Bank, Limited (currently the Mizuho Financial Group) from June 1996 to March 2002. Earlier, he was President and Chief Executive Officer from 1991 to 1996. He began his career at the bank in 1957. Mr. Hashimoto served as Vice Chairman of the Board of Councilors of the Japan Federation of Economic Organizations from 1997 to 2001 and Chairman of the Japanese Bankers Association from 1995 to 1996. He was also Vice Chairman of the Institute of International Finance, Inc. from 1997 to 1999. Mr. Hashimoto received a bachelor's degree in law from the University of Tokyo in 1957. He was a Fulbright Scholar at the Graduate School of Economics of the University of Kansas from 1959 to 1960.

DBJ Initiatives for Japan's Growth Strategy Presentation
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Philippines Conference RoomEncina Hall, 3rd Floor616 Serra StreetStanford, CA 94305
Toru Hashimoto, Former President and CEO, Development Bank of Japan Inc.
Seminars
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RSVP Required

 

Agenda
4:15pm: Doors open
4:30pm-5:30pm: Lecture, followed by discussion
5:30pm-6:00pm: Networking

 

For more information about the Silicon Valley-New Japan Project please visit: http://www.stanford-svnj.org/

3rd Floor, Encina Hall616 Serra StreetStanford, CA 94305
Kenji Kushida, Stanford Japan Program Research Associate
Lectures
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Abstract 
Based on first-hand participant-observation, this talk will examine the culture, politics, and spatiality of the Sunflower Movement. Taiwan's most significant social movement in decades, the Sunflower Movement not only blocked the passage of a major trade deal with China, but reshaped popular discourse and redirected Taiwan's political and cultural trajectory. It re-energized student and civil society, precipitated the historic defeat of the KMT in the 2014 local elections, and prefigured the DPP's strong position coming into the 2016 presidential and legislative election season.
 
The primary spatial tactic of the Sunflowers-- occupation of a government building-- was so successful that a series of protests in the summer of 2015 by high school students was partly conceived and represented as a "second Sunflower Movement". These students, protesting "China-centric" curriculum changes, attempted to occupy the Ministry of Education building. Thwarted by police, these students settled for the front courtyard, where a Sunflower-style pattern of encampments and performances emerged. While this movement did not galvanize the wider public as dramatically as its predecessor, it did demonstrate the staying power of the Sunflower Movement and its occupation tactics for an even younger cohort of activists.
 
The Sunflower Movement showed that contingent, street-level, grassroots action can have a major impact on Taiwan's cross-Strait policies, and inspired and trained a new generation of youth activists. But with the likely 2016 presidential win of the DPP, which has attempted to draw support from student activists while presenting a less radical vision to mainstream voters, what's in store for the future of Taiwanese student and civic activism? And with strong evidence of growing Taiwanese national identification and pro-independence sentiment, particularly among youth, what's in store for the future of Taiwan's political culture? 
 

Speaker Bio

Ian Rowen in Legislative Yuan Ian Rowen in Taiwan's Legislative Yuan during the Sunflower Student Movement protest.

Ian Rowen is PhD Candidate in Geography at the University of Colorado, Boulder, and recent Visiting Fellow at the European Research Center on Contemporary Taiwan, Academia Sinica’s Institute of Sociology, and Fudan University. He participated in both the Sunflower and Umbrella Movements and has written about them for The Journal of Asian StudiesThe Guardian, and The BBC (Chinese), among other outlets. He has also published about Asian politics and protest in the Annals of the Association of American Geographers (forthcoming) and the Annals of Tourism Research. His PhD research, funded by the US National Science Foundation, the Fulbright Program, and the Taiwan Foundation for Democracy, has focused on the political geography of tourism and protest in China, Taiwan, and Hong Kong. 

 

Presentation Slides

Ian Rowen Doctoral Candidate University of Colorado Dept of Geography
Seminars
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Graduate Student - Management Science and Engineering
SCPKU Pre-Doctoral Fellow, January-April 2016
wesley_koo_headshot.jpg

Wesley is a PhD candidate at the Stanford Technology Ventures Program. In his research, he strives to understand how digitization affects strategy and entrepreneurship. His dissertation examines seller strategies on digital platforms, with special attention devoted to how sellers' offline environments drive their online behavior and platform success. He employs sophisticated quantitative methods to analyze seller-level data acquired directly from Alibaba, complemented by rich interview data collected over a period of three years. Prior to Stanford, Wesley was an entrepreneur at a hardware startup and a high-frequency trader. He holds two bachelor's degrees in environmental engineering and finance from MIT.

Encina Hall E301616 Serra StreetStanford, CA94305-6055
(650) 723-6530
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Li Shanyou joins the Walter H. Shorenstein Asia-Pacific Research Center (APARC) as a visiting scholar for the 2015-16 year.  He is an Adjunct Professor of Entrepreneurship and Executive Director of the Centre for Entrepreneurship and Investment at CEIBS. He joined CEIBS on September 1, 2011. Prior to that, in 2006, he founded Ku6.com Inc. In June of 2010, he led the company to be the first China video site independently listed on NASDAQ. Before starting his own business, he was the Senior Vice President and Editor-in-Chief of Sohu.com Inc.

Mr. Li, who graduated from Nan Kai University with a Bachelor’s degree in Mathematics, enrolled in CEIBS EMBA programme in 2004. He is striving to combine traditional Chinese philosophy – of which he has a deep understanding – with modern enterprise management theories to form a unique Chinese style modern leadership model. His past practices and theoretical thoughts are outlined in the book Lectures on Management – Attaining Accomplishment in Both Self-Cultivation and Leadership Positions.

Mr. Li’s rich and dynamic business and management experience began as early as 1994. He has, at different times, held various Human Resources executive positions in companies like Motorola (Tianjin) Inc., Alcoa Inc., Bausch & Lomb Inc., Sohu.com Inc., etc.  In 2001, he transferred to a new position in Sohu.com Inc: Editor-in-Chief. In that role he successfully helped Sohu News recover from rough times, and he was later promoted to Senior Vice President. In 2006, he resigned from Sohu.com Inc. after reaching a new peak in his career, and founded Ku6.com Inc. Under his management, Ku6.com Inc. became the first Chinese media video site to be listed on overseas stock markets. In March 2011, Mr. Li decided to leave Ku6.com Inc. to pursue a new chapter of his career as an educator; he joined CEIBS as an Entrepreneurial Studies Professor. Over the past 18 years, he has accumulated various experiences and lessons in HR Management, Internet and Media Management, Venture Development as well as the Mergers and Acquisition fields. 

Mr. Li is a seasoned public speaker and trainer. He has lectured more than ten management courses, and was named among “Beijing’s Top 10 Trainers.” His outstanding public speaking and training skills have been well received by many students. He is among those conferred with the Award of 2010 China’s Top Ten CEOs, One Hundred Most Influential Celebrities in Chinese Online Media in the Past Decade, 2010 Most Influential Leader of New Media Era in China etc.

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Mike McFaul's public talk at SCPKU July 6, 2015

 

FSI Director and SCPKU Mingde Distinguished Faculty Fellow Mike McFaul shares with SCPKU intern Nathalie Chun key insights during his month-long academic residence at the Stanford Center at Peking University (SCPKU) this summer.

 

What is the purpose of your current visit? Could you tell us about your experiences and findings?

Michael McFaul: My main intellectual interest was to understand more about Chinese foreign policy and in particular the bilateral relationship between China and the US but also the bilateral relationship between China and Russia. I’m thinking of writing something, a new project, about this trilateral relationship. And so I spent the most of my time over the last several weeks speaking to two sets of people that are very different: those that focus on United States and those that focus on Russia. In addition, I have an interest in the politics of economic reform and the politics of political reform so I’ve also been speaking to academics, business people, and a few journalists to talk about the change that is going on here in China both on the political and economic dimensions

 

Is there in particular that you’ve learned about here in China that has surprised you? You’ve mentioned that you’ve talked to many different people so I was wondering if there was anything in particular that made you go ‘Oh that’s really interesting!’

MM: That’s good question. In terms of my subject matter, the thing that was most interesting to me as a concept of dual rising powers. So, the conventional wisdom is that China is rising and the rest are fading. But one academic, and it actually came up more than once, reformulated that idea. It’s not that China is rising and everybody else is fading, it’s actually that the United States is rising with China, just at a slower pace. And so maybe eventually they catch up, but it’d be incorrect to say that one is declining and that one is rising, and vis-á-vis the rest of the countries in the world. I also think that’s a better formulation because actually the United States continues to grow at a higher rate. It still has the largest military in the world; in terms of soft power [it still] has great reach and that has not been declining, that’s still rising. It’s just that when we look at this rate of change relative to the rate of change in China, the United States feels like it’s falling behind. Or China is catching up is a better way to put it. I thought that was interesting.

Second interesting point is, you know I just spent two years as Ambassador to Russia from the United States, and there I would say there is a feeling of… envy towards the United States. Like we have wronged them or that we are guilty for some of the difficult periods that they have had, kind of like a chip on their shoulder. Here I don’t feel that. Here I see a kind of self-confidence that people have, wanting to work with United States. Most certainly when I met with officials there was a very strong sense of wanting to have cooperative relations with the United States and in particular it jumped out at me when I was at the Ministry of Foreign affairs yesterday, they kept using the phrase ‘win-win outcomes’ for China and the United States. Well that’s exactly what we’re trying to do with Russia when I was in the government; during the early period of the Obama administration we used that phrase too. And I find it interesting that here the bilateral relationship with China, the Chinese still talk about that, and most certainly do the Americans too. I met with Ambassador Baucus and his team, and they most certainly talk that way. I find it kind of tragic that in the bilateral relationship with Russia, we no longer talk that way.

 

You’ve just mentioned the whole idea of zero-sum perspective of looking at the world and I guess in IR theory that would be a more realist perspective, as opposed to a liberalist perspective. So do you think that this sort of liberalist perspective should the future of looking at and that this ‘win-win’ perspective is one that future diplomats should hold?

MM: I worked on the Obama campaign in 2008 and one time on a flight with him when I was briefing him, I started to talk about these two camps, realist and liberal camps, as a way to understand foreign policy and you know how he responded to me? He said “Come on, the real world, requires you to use both of those theories depending on the issue and the country and the bilateral relationship” and when I was in the government, I most certainly felt that way. These are useful paradigms to kind of clarify arguments but I wouldn’t want to be labeled in one camp or the other and I think it’s analytically distorting, not revealing, to say the world is either realist or liberal. That said, I lean towards liberalism personally. I do believe in the 21st Century, maybe not early centuries it was possible, but in the 21st Century it is possible to construct outcomes that are good for both countries especially through the use of treaties and institutions. And I come away from my month here in China feeling that there are real challenges in the bilateral relationship, complicated issues, but they’re not irreconcilable issues. Even South China sea right, even Taiwan, I see the possibility, with smart diplomacy, that we can find ways to manage these issues so that it doesn’t lead to conflict between the United States and China

 

While you were here at SCPKU you have given talks on both the upcoming US elections and current US-Russia relations. Putting those two themes together, what do you think are the implications of the current US-Russia relations on the upcoming elections in 2016 and the way the next president will tackle these issues?

MM: I would say, I predict continuity, more or less. That is to say, that the policy that you see now was a reaction to Russia annexation of Ukraine, of Crimea, and intervention in Eastern Ukraine, is one of deterrence and punishment. There are three dimensions to it: sanctions to punish Putin’s bad behavior, strengthening of NATO to deter him from going further and third, shoring up Ukraine to try and make the economy there recover from this very difficult period. And I basically think those three main policy trajectories will continue, I don’t see a change. But in each one of them, you might see more or less the same paths. I predict that if a Republican candidate is elected, the ones who’s policies I know, or even Secretary Clinton, you would see for instance maybe military assistance to Ukraine, which is something the Obama administration has so far been reluctant to do, but I don’t foresee major change. And that disappoints people here in China. When I say that they are disappointed, it is because they are hopeful after an election there might be a new president that may try to reset relations with Russia again. I’m not optimistic.

 

What roles, in your opinion, is SCPKU playing in China, and what do you hope the Center will achieve in the future?

MM: Well what I hope the Center will achieve for the future is to create greater connectivity between hundreds of Stanford scholars working in all fields. This is an incredible place, I’ve never seen it before until this trip, absolutely beautiful, 21st century technology, and the second thing is, Peking University is an incredible university, beautiful campus, really all of my interactions with scholars here have been very positive, they’ve been very warm in greeting me as a fellow scholar and I’ve been impressed by the students as well. So that is my hope, over the coming years and decades, that this serves as a bridge between PKU, but also all of China, and Stanford University because there are many difference issues in all different fields of study where there’s room to cooperate. In my field, I also see a very concrete role to help develop what we call Track II dialogues, with China scholars, in terms of helping to manage US-China bilateral relationships. It’s very clear to me there’s a close relationship between senior scholars here at PKU and the government and the Party and the business community and the People’s Congress. I’ve met many people and they know all the people here and we have those connections in terms of Washington as well at Stanford. So my hope is that in a concrete way, and for me personally, that I might be involved in that, and we have an incredible platform here to be able to do so.

 

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