This is an English translation of an article first published by the Chosun Ilbo.
See also the coverage by VOA Korea.

"Americans wonder why K-pop stars don't talk about universal issues such as human rights problems,” says Stanford sociologist Gi-Wook Shin, the director of the Shorenstein Asia-Pacific Research Center (APARC). “Isn’t it time for K-pop singers, too, to use their position to speak out?”

According to Shin, who is also the founding director of the Korea Program at APARC, K-pop and North Korean human rights are two aspects of Korea that particularly draw the interest of the general public in the United States. In May 2022, APARC will mark the 20th anniversary of the Korea Program. As part of the commemorative activities, the Program is producing a documentary about K-pop, followed by one that covers North Korean human rights.

"With a focus on these two issues, we hope to strengthen the Korea Program’s academic roots by linking to the field of Korean studies and to shed new light on North Korean human rights,” said Shin in a February 8th interview with Chosun Ilbo. He noted that, when seeking out topics for the documentaries to spotlight, he and his team kept in mind Silicon Valley’s strong consumer-oriented climate and the interests of students and the public.

In South Korea, the production of the documentaries is carried out by director Lee Hark-joon, a professor at Kyungil University and former TV Chosun producer-director. Lee is the creator of "Crossing Heaven’s Border," a documentary about North Korean defectors, as well as "9 Muses of Star Empire," which recorded scenes of the K-pop industry. For the forthcoming documentaries, he intends to capture footage that has not been seen on camera before, such as domestic K-pop production sites and the human rights movement in the North Korea-China border region.

To plan the creative direction of the K-pop documentary, the team at APARC has met frequently with the production crew in Korea via Zoom. Researchers of diverse origins and ethnicities participate in these meetings, but the official language is Korean. According to Shin, "Students acquire Korean even through self-study, and many are familiar with K-pop groups that I hadn’t even heard of, like aespa." He adds that "We spent two lectures on K-pop in my course on Korea last year, and there is not enough suitable video material to use for classes — this is another motivation behind producing these documentaries."

When Shin meets with Stanford students to discuss K-pop, they ask questions such as why, if K-pop enjoys immense status, K-pop singers do not seem to talk about issues such as human rights, whether Korean singers know that crowds of demonstrators sing K-pop songs while protesting for democratization in Asian countries like Myanmar, and if K-pop will be sustainable.

While these are questions that must be answered for K-pop’s future, "Americans are reading K-pop in a very American code," explains Shin. Americans also supported the South Korean human rights movement during the time of the country's authoritarian government in the 1970s. “Now,” notes Shin, “American intellectuals constantly discuss North Korean human rights or Chinese democracy. On the other hand, it is ironic that South Korean progressive groups, who received foreign help in their fight for human rights in the 1970s, downplay the human rights crisis in North Korea."

Shin shared that he and his team are also considering plans to make a proper documentary on Korea and distribute it through Netflix, where Korean content is gaining immense popularity.

[Subscribe to APARC newsletters to receive our scholars' analysis.]

Korean views of China have become so negative that as of 2021, according to a survey by SisaIN, they have sunk lower than views of Japan, likely for the first time since Korea and China normalized relations in 1992. Ahead of the Beijing Olympics (January 2022), we conducted a survey[2] of over 1,000 South Koreans and, similarly, found that their feelings towards China averaged just 26.5 on a scale of 0 (very negative) to 100 (very positive), compared to 30.7 for Japan and 69.1 for the United States. Moreover, 42% of our respondents supported Korea engaging in a diplomatic boycott of the Olympic Games, in line with many Koreans’ complaints that Seoul is too soft on Beijing. These results suggest that anti-Chinese sentiment increasingly has the potential to spill over into the Republic of Korea’s policy and politics.

Korea Is Not Alone

Koreans are not alone in their feelings towards China. Indeed, this trend comes amid a rising tide of anti-Chinese sentiment worldwide. A 2021 survey conducted by Pew Research Center found that unfavorable views of China had reached near historic highs in 17 advanced economies, including Japan (88%), Australia (78%), and the United States (76%), as well as Korea (77%). Our survey also found that 84% of Koreans viewed China unfavorably, demonstrating an increasing prevalence of anti-Chinese sentiments in Korea.

As in many societies, Koreans are very critical of China’s political system and its handling of COVID-19: according to Pew (2021), 92% of Koreans thought that the Chinese government does not respect the personal freedoms of its people, and 71% disapproved of China’s COVID-19 response.[3] In line with the Pew study’s findings, our survey found that 84% of Koreans believe that the Chinese government does not respect its peoples’ personal freedoms, and of respondents who reported negative feelings towards China, 66% cited the pandemic outbreak as a contributing factor.

Still, Korea Differs

Yet, Koreans also express negativity towards China over unique issues that are not shared with other peer countries. Foremost among these is Korea’s air pollution: namely, fine dust and yellow dust, which many believe comes from China. Also cause for negativity are China’s coercive actions towards Korea, such as economic retaliation for the deployment of the THAAD missile defense system.[4]

In particular, Korea is distinctive from its peers for two notable reasons. The first is Koreans’ reaction to China’s perceived cultural imperialism. Over half (55%) of our respondents who had an unfavorable view of China selected cultural conflicts between the two countries (China’s claims to kimchi and hanbok, for example) as well as China’s perceived lack of respect for Korea (62%) as contributing to their negative feelings. Historical issues also loom large for Koreans: 52% of respondents with negative sentiments say they disapprove of China due to disputes between the two countries over history (such as the Northeast Project, which claims that the ancient kingdom of Goguryeo is part of China).

The second factor that makes anti-Chinese sentiment in Korea unique is its demographic underpinnings: namely, the outspokenness of younger generations. Out of 14 countries polled by Pew in 2020, Korea was the only country in which youth (ages 18-29) had a more unfavorable view of China than those ages 50 and older:[5] 80% of youth viewed China unfavorably, compared to 68% of the oldest cohort. The 2021 SisaIN study confirmed that younger Koreans did indeed have the most negative feelings towards China, with those in their 20s holding views nearly two times more negative than those in their 50s and 60s. It is no surprise that, according to our survey, younger Koreans ages 18 through 39 were more likely to support a diplomatic boycott of the Olympics than older cohorts (45% compared to 40%). We interpret these findings as suggesting that younger Koreans who grew up with liberal, democratic values may be more critical of authoritarian, communist China than the older activists of “Generation 586,”[6] who instead grew up amid anti-American sentiments that fostered greater sympathy towards China.

 In this regard, anti-Chinese sentiment in Korea differs from the country’s past anti-American sentiment and enduring anti-Japanese sentiment. The former, especially prominent in the 1980s, represented backlash against U.S. policy and U.S. support of the Korean authoritarian dictatorship. It was not a critique of American people, culture, or institutions, which were still largely respected. Anti-Japanese sentiment is tied to the historical memory of colonial rule and strongly influenced by Korean nationalism. Despite public movements in recent years to boycott Japan and Japanese products, Koreans still import and enjoy Japanese culture, food, and fashion. In contrast, anti-Chinese sentiment is a critique of Chinese cultural imperialism and illiberalism: few Koreans view China’s institutions as exemplary or say that their country should learn from China.

Spillover to Politics and Policy

Negative views towards China have the potential to affect Korean politics. Our survey found that a large majority of respondents, 78%, indicated that among other issues both domestic and international (including housing prices, North Korea, and unemployment), ROK-China relations will be an important consideration when deciding which presidential candidate to vote for. For almost a quarter (22.4%) of respondents, this was a “very important” consideration. It is no surprise, then, that presidential candidates joined the public in expressing anger at the Olympics’ hanbok incident. Given that younger Koreans are expected to be the deciding factor in this election, it is particularly significant that 82% of respondents in their 20s said that ROK-China relations would be an important issue when voting. This atmosphere recalls that of 2002, when anti-American sentiments[7] swept the Korean presidential election between Roh Moo Hyun and Lee Hoi Chang, tipping the vote in favor of Roh. This time, however, the anti-Chinese sentiment may play out in favor of the conservatives, who tend to be tougher on China and emphasize the U.S.-ROK alliance.

It is worth noting that in the midst of the ongoing U.S.-China rivalry, Koreans increasingly favor the United States over China. A 2019 survey by the Asan Institute for Policy Studies shows waning support for China and increasing support for the United States: in 2014, nearly 25% of Koreans supported strengthening ties with China over the United States, compared to almost 60% who favored the United States. By 2019, support for China had dropped to 18.9%, and for the United States had increased to 75%.[8] In the past, Korea has regarded China as an economic opportunity, while leaning closer to the United States for security reasons; a paradigm called “an-mi-gyung-jung” (“United States for security, China for the economy”). Now, most Koreans believe that this balancing act has run its course: we found that only 43% of Koreans agree with this paradigm to some degree, with younger Koreans showing the lowest proportion of agreement (38%).

Once regarded as a place of economic opportunities for Korea, China is increasingly losing favor as Koreans, led by young people, begin to rethink what China means to their nation – a trend akin to Koreans’ questioning of their relationship with the United States in the 1980s. This will pose a major foreign policy challenge for the new administration in Seoul, which will have to manage the bilateral relation with China in the midst of rising public sentiment against the country.

At the same time, the increase in positive attitude among Koreans towards the United States could offer an excellent opportunity for the U.S.-ROK alliance, which faced stress under the Trump and Moon administrations. The Biden administration should move quickly to fill the U.S. ambassador position in Seoul, meet with the next Korean president as soon as s/he is sworn in, and work closely with the future ROK administration to strengthen ties. Washington should not waste time, especially as a more strongly pro-alliance cohort of young Koreans grows into a political force that will shape their country’s future.

Gi-Wook Shin is the Director of the Shorenstein Asia-Pacific Research Center and the Korea Program. Haley M. Gordon is a Research Associate at the Korea Program at the Shorenstein Asia-Pacific Research Center. Hannah June Kim is an Assistant Professor in the Department of Political Science at the University of Nebraska, Omaha, and a former Shorenstein Postdoctoral Fellow in Contemporary Asia at APARC.

The results show that the pandemic’s broad social and economic impact has adversely affected population health well beyond those directly suffering from COVID-19. Study participants with chronic conditions faced significant challenges in managing their symptoms during the pandemic. They experienced a loss of income and difficulties in accessing healthcare or medications, with the resulting delayed and foregone care leading to uncertain longer-term effects. For a nontrivial portion of participants, these factors are associated with the worsening of diabetes symptoms. The threat is twofold among people living in rural populations with limited access, availability, and affordability of healthcare services.

A Global Health Priority

The unintended adverse consequences of the COVID-19 pandemic on chronic disease care may also further aggravate inequality in health outcomes. “If the trend continues and no immediate actions are taken to mitigate pandemic impacts,” Eggleston and her colleagues caution, then “the Asia-Pacific region will struggle to achieve the 2030 Sustainable Development Goal (SDG) target 3.4 to reduce premature mortality from non-communicable diseases by a third relative to 2015 levels and to promote mental health and wellbeing.”

Addressing the pandemic’s unintended negative social and economic impacts on chronic disease care is a global health priority, determine the researchers. They propose several measures to help provide timely care for people with chronic conditions in resource-constrained settings. These include implementing innovations in healthcare delivery models to improve the adoption of healthy lifestyle changes and self-management of chronic disease and mild COVID-19 symptoms, increasing investment in interventions to provide social and economic support to disadvantaged populations, and strengthening primary healthcare infrastructure and support of healthcare providers.

The study was supported in part by funding from Shorenstein APARC’s faculty research award, Stanford King Center for Global Development, and a seed grant from the Stanford Center for Asian Health Research and Education.